Wadi Sabarah is an eco-lodge on Egypt’s Red Sea that stands out amongst other hospitality projects in the region. The lodge serves as both a steward of heritage and land, as well as a gateway to adventure. Our goal was to guide on brand positioning and digital presence, and create material that captures Wadi Sabarah’s unique essence.

We filmed a documentary and shot a photo series in the Eastern desert, following the mystery of ‘Sabarah’—a healer whose legacy inspired the lodge’s name.

Through days spent with the Ababda tribe, we pieced together interviews and visuals to tell an authentic story of place and people. Alongside the film, we shaped a brand strategy that positioned Wadi Sabarah apart from the region’s all-inclusive resorts—celebrating instead the beauty of simplicity, nature, and genuine experience.

The project became the foundation for the Lodge’s brand voice and digital storytelling roadmap, clarifying its positioning as a destination where nature, history, and healing coexist in harmony.